| 000 -LEADER |
|---|
| fixed length control field |
005060000a22001930004500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KDUcat |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170424b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071152075 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
B24 |
| 100 ## - PERSONAL NAME (AUTHOR) |
|---|
| Personal name |
Belch, George E |
| 9 (RLIN) |
28315 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, Michael A |
| 9 (RLIN) |
28316 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising and promotion |
| Remainder of title |
an integrated marketing communications perspectve |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston |
| Name of publisher, distributor, etc |
McGraw-Hill |
| Date of publication, distribution, etc |
1998 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii,762 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Donation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| 9 (RLIN) |
10391 |
|
|---|
| Topical term or geographic name as entry element |
Advertising |
| 9 (RLIN) |
10391 |
|
|---|
| Topical term or geographic name as entry element |
Communication in Marketing |
| 9 (RLIN) |
28317 |
|
|---|
| Topical term or geographic name as entry element |
sales Promotion |
| 9 (RLIN) |
28318 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Lending Materials |
| Source of classification or shelving scheme |
|