000 -LEADER |
fixed length control field |
005070000a22001930004500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
KDUcat |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170424b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0256218994 |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
English Language |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
B24 |
100 ## - PERSONAL NAME (AUTHOR) |
Personal name |
Belch, George E |
9 (RLIN) |
28315 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Belch, Michael A |
9 (RLIN) |
28316 |
245 ## - TITLE STATEMENT |
Title |
Advertising and promotion |
Remainder of title |
an integrated marketing communications perspective |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston |
Name of publisher, distributor, etc |
McGraw-Hill |
Date of publication, distribution, etc |
1998 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii,762 p. |
500 ## - GENERAL NOTE |
General note |
Donation |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
9 (RLIN) |
10391 |
|
Topical term or geographic name as entry element |
Advertising |
9 (RLIN) |
10391 |
|
Topical term or geographic name as entry element |
Communication in Marketing |
9 (RLIN) |
28317 |
|
Topical term or geographic name as entry element |
Sales Promotion |
9 (RLIN) |
28318 |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
https://www.amazon.com/Advertising-Promotion-CD-ROM-McGraw-Hill-Marketing/dp/0073049727/ref=sr_1_1?ie=UTF8&qid=1493013292&sr=8-1&keywords=0256218994#reader_0073049727 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Lending Materials |
Source of classification or shelving scheme |
|