000 -LEADER |
fixed length control field |
004100000a22001810004500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
KDUcat |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170424b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
047142966X |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
English Language |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
Z95 |
100 ## - PERSONAL NAME (AUTHOR) |
Personal name |
Zyman, Sergio |
9 (RLIN) |
28302 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Brott, Armin |
9 (RLIN) |
28303 |
245 ## - TITLE STATEMENT |
Title |
<The> End of advertising as we know it |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Jersey |
Name of publisher, distributor, etc |
John Wiley |
Date of publication, distribution, etc |
2002 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
239 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
9 (RLIN) |
10391 |
|
Topical term or geographic name as entry element |
Publicity |
9 (RLIN) |
28304 |
|
Topical term or geographic name as entry element |
Publicity |
9 (RLIN) |
28304 |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
https://www.amazon.com/End-Advertising-We-Know/dp/047142966X/ref=sr_1_1?ie=UTF8&qid=1493010918&sr=8-1&keywords=047142966X#reader_047142966X |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Lending Materials |
Source of classification or shelving scheme |
|