| 000 -LEADER |
|---|
| fixed length control field |
004110000a22001570004500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
817929059x |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
K91 |
| 100 ## - PERSONAL NAME (AUTHOR) |
|---|
| Personal name |
Kyambalesa, Henry |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Successful marketing in the 21st century |
| Remainder of title |
the imparatives, concepts and challenges |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi |
| Name of publisher, distributor, etc |
Infinity |
| Date of publication, distribution, etc |
2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv,320 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
|
|---|
| Topical term or geographic name as entry element |
Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Lending Materials |