000 -LEADER |
fixed length control field |
003650000a22001450004500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
KDUcat |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170424b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8178293706 |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
English Language |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
T24 |
100 ## - PERSONAL NAME (AUTHOR) |
Personal name |
Tellis, Gerald J |
9 (RLIN) |
28299 |
245 ## - TITLE STATEMENT |
Title |
Effective advertising |
Remainder of title |
understanding when, how, and why advertising works |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Delhi |
Name of publisher, distributor, etc |
Response |
Date of publication, distribution, etc |
2004 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
201 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
9 (RLIN) |
10391 |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
https://www.amazon.com/Effective-Advertising-Understanding-When-Works/dp/8178293706/ref=sr_1_1?ie=UTF8&qid=1493009752&sr=8-1&keywords=8178293706#reader_8178293706 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Lending Materials |
Source of classification or shelving scheme |
|