| 000 -LEADER |
|---|
| fixed length control field |
004740000a22001690004500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KDUcat |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170401b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780787998325 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
D85 |
| 100 ## - PERSONAL NAME (AUTHOR) |
|---|
| Personal name |
Dunn, Michael E |
| 9 (RLIN) |
26063 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Halsall, Chris |
| 9 (RLIN) |
26064 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The marketing accountability imperative |
| Remainder of title |
driving superior returns on marketing investments |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
San Francisco |
| Name of publisher, distributor, etc |
Jossey - Bass |
| Date of publication, distribution, etc |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv,450 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Investment on marketing |
| 9 (RLIN) |
26065 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
19737 |
|
|---|
| Topical term or geographic name as entry element |
Marketing investments |
| 9 (RLIN) |
26066 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Lending Materials |
| Source of classification or shelving scheme |
|