| 000 -LEADER |
|---|
| fixed length control field |
004700000a22001930004500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KDUcat |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170404b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131731017 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
P63 |
| 100 ## - PERSONAL NAME (AUTHOR) |
|---|
| Personal name |
Agnihotri, Prafulla Y |
| 9 (RLIN) |
26784 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| 9 (RLIN) |
26648 |
|
|---|
| Personal name |
Haque, Ehsan Ul |
| 9 (RLIN) |
26785 |
|
|---|
| Personal name |
Kotler, Philip |
| 9 (RLIN) |
26624 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of marketing |
| Remainder of title |
A South Asian perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Delhi |
| Name of publisher, distributor, etc |
Pearson |
| Date of publication, distribution, etc |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix,114 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
19737 |
|
|---|
| Topical term or geographic name as entry element |
Marketing-principles |
| 9 (RLIN) |
26786 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Lending Materials |
| Source of classification or shelving scheme |
|