| 000 -LEADER |
|---|
| fixed length control field |
002280000a22001090004500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KDUcat |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170424b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256033021 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
B58 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Contemporary advertising |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Illinois |
| Name of publisher, distributor, etc |
Irwin |
| Date of publication, distribution, etc |
1986 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii,629 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| 9 (RLIN) |
10391 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://www.amazon.com/Contemporary-Advertising-Irwin-marketing-Courtland/dp/0256033021/ref=sr_1_1?ie=UTF8&qid=1493017269&sr=8-1&keywords=0256033021#reader_0256033021 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Reference Materials |
| Source of classification or shelving scheme |
|