| 000 -LEADER |
|---|
| fixed length control field |
00890nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KDUcat |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180607b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118899021 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Item number |
H63 |
| 100 ## - PERSONAL NAME (AUTHOR) |
|---|
| Personal name |
Hritzuk, Natasha |
| 9 (RLIN) |
48130 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jones, Kelly |
| 9 (RLIN) |
48131 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Multi - screen marketing |
| Remainder of title |
The seven things you need to know to reach your customers across TVs, computers, tablets, and mobile phones |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hobokon |
| Name of publisher, distributor, etc |
Wiley & sons |
| Date of publication, distribution, etc |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
256 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| 9 (RLIN) |
19676 |
|
|---|
| Topical term or geographic name as entry element |
E - commerce |
| 9 (RLIN) |
19673 |
|
|---|
| Topical term or geographic name as entry element |
Digital media |
| 9 (RLIN) |
48132 |
|
|---|
| Topical term or geographic name as entry element |
Technological innovation in marketing |
| 9 (RLIN) |
48133 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://www.amazon.com/Multiscreen-Marketing-Customers-Computers-Tablets/dp/1118899024/ref=sr_1_1?s=books&ie=UTF8&qid=1528351724&sr=1-1&keywords=9781118899021 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Lending Materials |