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Principles of Marketing (Record no. 30500)

000 -LEADER
fixed length control field 00509nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KDUcat
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180907b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332558472
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English Language
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number K57
100 ## - PERSONAL NAME (AUTHOR)
Personal name Kotler,Philip
9 (RLIN) 26624
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name GAry Armstrong
9 (RLIN) 49852
245 ## - TITLE STATEMENT
Title Principles of Marketing
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc India:
Name of publisher, distributor, etc Pearson India Education Services Pvt Ltd,
Date of publication, distribution, etc 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii,732p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 19737
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Permanent Reference Materials
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
          Genaral Collection Southern Campus Library Southern Campus Library Main Shelving Area 07/09/2018 Purchase 2237.20 658.8 K57 801221 07/09/2018 07/09/2018 Permanent Reference Materials
 

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