| 000 -LEADER |
|---|
| fixed length control field |
00707nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KDUcat |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180925b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978047056039 |
|
|---|
| International Standard Book Number |
978-0470562239 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Item number |
Z31 |
| 100 ## - PERSONAL NAME (AUTHOR) |
|---|
| Personal name |
Zichermann, Gabe |
| 9 (RLIN) |
50114 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Linder, Joselin |
| 9 (RLIN) |
50115 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Game- based marketing |
| Remainder of title |
Inspire customer loyalty through rewards, challenges, and contests |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken |
| Name of publisher, distributor, etc |
John Wiley & sons |
| Date of publication, distribution, etc |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
220 p. |
| Other physical details |
col |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
19737 |
|
|---|
| Topical term or geographic name as entry element |
Customer loyalty |
| 9 (RLIN) |
28358 |
|
|---|
| Topical term or geographic name as entry element |
Customer loyalty programme |
| 9 (RLIN) |
50213 |
|
|---|
| Topical term or geographic name as entry element |
Game bodes marketing |
| 9 (RLIN) |
50214 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Lending Materials |