| 000 -LEADER |
|---|
| fixed length control field |
00718nam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KDUcat |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
181218b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788126548927 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
A14 |
| 100 ## - PERSONAL NAME (AUTHOR) |
|---|
| Personal name |
Aaker, David A |
| 9 (RLIN) |
50967 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McLouglin, Damien |
| 9 (RLIN) |
51073 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic market management |
| Remainder of title |
Global perspect |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi |
| Name of publisher, distributor, etc |
John Wiley & sons ltd. |
| Date of publication, distribution, etc |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii,354 p. |
| Other physical details |
ill |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing management |
| 9 (RLIN) |
24134 |
|
|---|
| Topical term or geographic name as entry element |
Strategic planning |
| 9 (RLIN) |
985 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://www.amazon.com/Strategic-Market-Management-Global-Perspect/dp/8126548924/ref=sr_1_2?s=books&ie=UTF8&qid=1545111889&sr=1-2&keywords=9788126548927 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Lending Materials |