| 000 -LEADER |
|---|
| fixed length control field |
00870nam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KDUcat |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200520b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119059721 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Item number |
D25 |
| 100 ## - PERSONAL NAME (AUTHOR) |
|---|
| Personal name |
Dempster, Craig |
| 9 (RLIN) |
55105 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lee, John |
| 9 (RLIN) |
55106 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The rise of the platformarketer |
| Remainder of title |
performance marketing with google, facebook, and twitter, plus the latest high-growth digital advertising platforms |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Jersey |
| Name of publisher, distributor, etc |
John Wiley & Sons Ltd |
| Date of publication, distribution, etc |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii,228 p. |
| Other physical details |
ill |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| 9 (RLIN) |
19676 |
|
|---|
| Topical term or geographic name as entry element |
Internet advertising |
| 9 (RLIN) |
55176 |
|
|---|
| Topical term or geographic name as entry element |
Customer relations |
| 9 (RLIN) |
28339 |
|
|---|
| Topical term or geographic name as entry element |
Consumer behaviour |
| 9 (RLIN) |
28452 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://www.amazon.com/Craig-Dempster-ebook/dp/B00SZ636NE/ref=sr_1_1?dchild=1&keywords=9781119059721&qid=1589957152&sr=8-1 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Lending Materials |