000 -LEADER |
fixed length control field |
00699nam a2200241 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
KDUcat |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
200821b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0333608143 (10) |
|
International Standard Book Number |
9780333608142 (13) |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
English Language |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
004.0688 |
Item number |
M11 |
100 ## - PERSONAL NAME (AUTHOR) |
Personal name |
Macarthur, Hamish E. |
9 (RLIN) |
57864 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Stone, Merlin |
9 (RLIN) |
57865 |
245 ## - TITLE STATEMENT |
Title |
How to market computers and information technology |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Basingstoke: |
Name of publisher, distributor, etc |
Macmillan Press Ltd, |
Date of publication, distribution, etc |
1994. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
x, 332p. |
500 ## - GENERAL NOTE |
General note |
Include Index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Information technology -Marketing. |
9 (RLIN) |
57866 |
|
Topical term or geographic name as entry element |
Computers - Marketing. |
9 (RLIN) |
57867 |
|
Topical term or geographic name as entry element |
Marketing |
9 (RLIN) |
19737 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Lending Materials |