| 000 -LEADER |
|---|
| fixed length control field |
00691nam a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KDUcat |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210406b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789339204464 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Item number |
C17 |
| 100 ## - PERSONAL NAME (AUTHOR) |
|---|
| Personal name |
Cateora, Philip R |
| 9 (RLIN) |
28206 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gilly, Mary C |
| 9 (RLIN) |
60165 |
|
|---|
| Personal name |
Graham, John L |
| 9 (RLIN) |
28208 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
International marketing |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi |
| Name of publisher, distributor, etc |
McGraw hill |
| Date of publication, distribution, etc |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii,622 p. |
| Other physical details |
ill |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
International marketing |
| 9 (RLIN) |
26087 |
|
|---|
| Topical term or geographic name as entry element |
Export marketing |
| 9 (RLIN) |
28193 |
|
|---|
| Topical term or geographic name as entry element |
International business enterprise |
| 9 (RLIN) |
27950 |
|
|---|
| Topical term or geographic name as entry element |
Intercultural communication |
| 9 (RLIN) |
6087 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Lending Materials |