000 -LEADER |
fixed length control field |
00620nam a22002177a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
KDUcat |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
210406b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789332518377 |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
English Language |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
C45 |
100 ## - PERSONAL NAME (AUTHOR) |
Personal name |
Clow, Kenneth E |
9 (RLIN) |
60173 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Baack, Donald E |
9 (RLIN) |
60174 |
245 ## - TITLE STATEMENT |
Title |
Integrated advertising, promotion, and marketing communications |
250 ## - EDITION STATEMENT |
Edition statement |
06th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
India |
Name of publisher, distributor, etc |
Dorling Kindersley |
Date of publication, distribution, etc |
2014 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
455 p. |
Other physical details |
ill |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing communication |
9 (RLIN) |
28348 |
|
Topical term or geographic name as entry element |
Advertising |
9 (RLIN) |
10391 |
|
Topical term or geographic name as entry element |
Business promotion |
9 (RLIN) |
62109 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Lending Materials |