| 000 -LEADER |
|---|
| fixed length control field |
00723nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KDUcat |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210406b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781856176170 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
G34 |
| 100 ## - PERSONAL NAME (AUTHOR) |
|---|
| Personal name |
Gilligan, Colin |
| 9 (RLIN) |
35491 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilson, Richard MS |
| 9 (RLIN) |
35664 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic marketing planning |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
02nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
India |
| Name of publisher, distributor, etc |
Routledge |
| Date of publication, distribution, etc |
2012 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
19737 |
|
|---|
| Topical term or geographic name as entry element |
Marketing planning |
| 9 (RLIN) |
54108 |
|
|---|
| Topical term or geographic name as entry element |
Marketing management |
| 9 (RLIN) |
24134 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://www.amazon.com/Strategic-Marketing-Planning-Richard-Wilson-ebook/dp/B002ZFXUBE/ref=sr_1_1?dchild=1&keywords=9781856176170&qid=1617697075&s=books&sr=1-1 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Lending Materials |