| 000 -LEADER |
|---|
| fixed length control field |
00696nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KDUcat |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230313b ||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English Language |
| 100 ## - PERSONAL NAME (AUTHOR) |
|---|
| Personal name |
Danushka, G.V.N. |
| 9 (RLIN) |
68225 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Impact of advertising on young Sri Lankan consumer's brand preference |
| Remainder of title |
: a comparison between mainstream advertising and social media advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Ratmalana |
| Name of publisher, distributor, etc |
KDU |
| Date of publication, distribution, etc |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 88p. |
| Other physical details |
Col ill |
| Accompanying material |
CD |
| 502 ## - DISSERTATION NOTE |
|---|
| University |
KDU |
| Faculty |
Faculty of Graduate Studies |
| Specialization |
Management |
| Degree |
MSc. |
| Submit Year |
2022 |
| Student Number |
KDU/501/MSS/17017 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| 9 (RLIN) |
10391 |
|
|---|
| Topical term or geographic name as entry element |
Mainstream |
| 9 (RLIN) |
68226 |
|
|---|
| Topical term or geographic name as entry element |
Social media |
| 9 (RLIN) |
28243 |
|
|---|
| Topical term or geographic name as entry element |
Brand Preference |
| 9 (RLIN) |
68227 |
|
|---|
| Topical term or geographic name as entry element |
Sri Lanka |
| 9 (RLIN) |
68228 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Permanent Reference Materials |