000 -LEADER |
fixed length control field |
003900000a22001570004500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
KDUcat |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170404b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8120308778 |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
English Language |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Item number |
K57 |
100 ## - PERSONAL NAME (AUTHOR) |
Personal name |
Kotler, Philip |
9 (RLIN) |
26624 |
245 ## - TITLE STATEMENT |
Title |
Marketing management |
Remainder of title |
Analysis, planning, implementation, and control |
250 ## - EDITION STATEMENT |
Edition statement |
8th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Delhi |
Name of publisher, distributor, etc |
Prentice Hall |
Date of publication, distribution, etc |
1994 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxix,801 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Management |
9 (RLIN) |
195 |
|
Topical term or geographic name as entry element |
Marketing |
9 (RLIN) |
19737 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Lending Materials |
Source of classification or shelving scheme |
|