| 000 -LEADER |
|---|
| fixed length control field |
004110000a22001690004500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KDUcat |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170404b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256136920 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
W14 |
| 100 ## - PERSONAL NAME (AUTHOR) |
|---|
| Personal name |
Boyd, Harper W |
| 9 (RLIN) |
26682 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Larreche, Jean-Claude |
| 9 (RLIN) |
26734 |
|
|---|
| Personal name |
Walker, Orville C |
| 9 (RLIN) |
26679 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing strategy planning and implementation |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chicago |
| Name of publisher, distributor, etc |
Irwin |
| Date of publication, distribution, etc |
1996 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XXIV,392 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Asia Foundation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
19737 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Lending Materials |
| Source of classification or shelving scheme |
|