| 000 -LEADER |
|---|
| fixed length control field |
004220000a22001690004500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KDUcat |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170425b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256139040 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Item number |
P27 |
| 100 ## - PERSONAL NAME (AUTHOR) |
|---|
| Personal name |
Peter, J Paul |
| 9 (RLIN) |
26071 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Olson, Jerry C |
| 9 (RLIN) |
28494 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer behavior and marketing strategy |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston |
| Name of publisher, distributor, etc |
Irwin |
| Date of publication, distribution, etc |
1996 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii,738 p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The irwin Series in Marketing |
| 9 (RLIN) |
25876 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Asia Foundation> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer Behavior |
| 9 (RLIN) |
9959 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
19737 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Lending Materials |
| Source of classification or shelving scheme |
|