Strategic marketing management cases
By: Cravens, David W
Contributor(s): Crittenden, Victoria L | Lamb, Charles W
Language: English Language Publisher: Boston McGraw-Hill 1998Edition: 6th edDescription: XVI,624 pISBN: 0256261253Subject(s): Marketing | Marketing - Case StudiesDDC classification: 658.802| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Main Library Main Shelving Area | Main Library Main Shelving Area | Genaral Collection | 658.802 C61 (Browse shelf) | Available | 13998 |
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| 658.801 J 59 Integration marketing | 658.802 C53 The Marketing plan | 658.802 C54 The practice of marketing management | 658.802 C61 Strategic marketing management cases | 658.802 C61 Strategic marketing management cases | 658.802 F23 Essentials of marketing | 658.802 G34 Strategic marketing planning |
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