Marketing strategy a decision-focused approach

By: Walker, Orville C
Contributor(s): Jarreche, Jean-Claude | Mullins, John | Boyd, Harper W
Language: English Language Publisher: New Delhi Tata McGraw-Hill 2003Edition: 06th edDescription: xviii,365 pISBN: 0070530882Subject(s): Marketing | Marketing - ManagementDDC classification: 658.802
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