Qualititative marketing research
By: Carson, David
Contributor(s): Gilmore, Audrey | Gronhaug, Kjell | Perry, Chad
Language: English Language Publisher: London Sage 2001Description: xii,239 pISBN: 0761963669Subject(s): Management | Marketing research | Qualititative research | Research methodsDDC classification: 658.83 Online resources: Click here to access online| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Main Library Main Shelving Area | Main Library Main Shelving Area | Genaral Collection | 658.83 Q81 (Browse shelf) | Available | 26372 |
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| 658.83 M16 Marketing through Minefields | 658.83 M58 Problems in marketing | 658.83 P16 Marketing Reseach | 658.83 Q81 Qualititative marketing research | 658.83 R52 Market research in action | 658.8342 A65 Consumers | 658.8342 B26 Consumer behavior |
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