Marketing research Methodological foundations
By: Churchill, Gilbert A
Contributor(s): Locobucci, Dawn
Material type: TextLanguage: English Language Publisher: New Delhi Cengage Learning India Private Limited 2005Edition: 09th edDescription: xxii,697 p. illISBN: 8131503097 Subject(s): Marketing research | Research methodsDDC classification: 658.83Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Lending Materials | Main Library Main Shelving Area | Main Library Main Shelving Area | Genaral Collection | 658.83 C38 (Browse shelf) | Available | 30014 |
Total holds: 0
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658.827 K24 Strategic brand management building, measuring, and managing brand equity | 658.83 B59 Marketing research | 658.83 B59 Marketing research | 658.83 C38 Marketing research | 658.83 H52 The dynamics of marketing | 658.83 H52 The dynamics of marketing | 658.83 K85 Essentials of marketing research |
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