Marketing concepts and strategies

By: Pride, William M
Contributor(s): Ferrell, OC
Material type: TextTextLanguage: English Language Publisher: Boston Houghton mifflin company 2003Edition: 12th edDescription: xxvii,630,104 p. illISBN: 0618192425Subject(s): Marketing | Marketing management | Marketing- conceptsDDC classification: 658.8
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Item type Current location Home library Collection Call number Status Date due Barcode Item holds
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Genaral Collection 658.8 P63 (Browse shelf) Available PCA 00291
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