Effect of celebrity endorsement on teenagers' ( Generation-Z) purchase decision making in Sri Lanka
By: Dassanayake, DKEDC
Material type:
TextLanguage: English Language Publisher: Rathmalana KDU 2019Description: xi,95 p. col.ill CDSubject(s): Thesis | Celebrity endorsement | Attributes of celebrity | Teenagers | Generation Z | Buying behaviorDissertation note: KDU Faculty of Graduate Studies Logistic management
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Permanent Reference Materials
|
Main Library | Main Library | Theses and Dissertations Collection | Not for loan | MBA/LOG 00047 |
Total holds: 0
KDU Faculty of Graduate Studies Logistic management 2019 KDU/MLM/5/13 KDU
There are no comments on this title.