Social marketing influencing behaviors for good
By: Lee, Nancy R
Contributor(s): Kotler, Philip
Material type:
TextLanguage: English Language Publisher: Los Angeles Sage 2011Edition: 4th edDescription: xi,502 p. illISBN: 9788132110200Subject(s): Management | Marketing | Behavior modification | Social marketingDDC classification: 658.8
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Main Library Main Shelving Area | Main Library Main Shelving Area | Genaral Collection | 658.8 L22 (Browse shelf) | Available | 31450 |
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| 658.8 K91 Successful marketing in the 21st century | 658.8 L 28 Guerrilla marketing goes green | 658.8 L 28 Guerrilla marketing goes green | 658.8 L22 Social marketing influencing behaviors for good | 658.8 M11 Basic marketing | 658.8 M16 Marketing | 658.8 M17 Marketing |
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