Strategic brand management building, measuring, and managing brand equity
By: Keller, Kevin Lane
Contributor(s): Parameshwaran, MG | Jacob, Isaac
Material type:
TextLanguage: English Language Publisher: Delhi Pearson 2011Description: xxiii,695 p. illISBN: 9788131756898Subject(s): Product Management | Brand name products | Brand name product managementDDC classification: 658.827
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Main Library Main Shelving Area | Main Library Main Shelving Area | Genaral Collection | 658.827 K24 (Browse shelf) | Available | 31460 |
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| 658.827 F54 Balanced brand | 658.827 G62 A guide to global brand marketing Branding | 658.827 G62 A guide to global brand marketing Branding | 658.827 K24 Strategic brand management building, measuring, and managing brand equity | 658.827 K24 Strategic brand management building, measuring, and managing brand equity | 658.83 B59 Marketing research | 658.83 B59 Marketing research |
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