Principles of marketing

By: Kotler, Philip
Contributor(s): Armstrong, Gary | Agnihotri, Prafulla Y
Material type: TextTextLanguage: English Language Publisher: India Pearson 2018Edition: 17edDescription: xxii,699 p. col.illISBN: 9789352865611Subject(s): Marketing | Marketing Management | Management | Customer relations- Management | EuropeDDC classification: 658.8
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