Contemporary advertising
By: Bovee, Courtland L
Contributor(s): Arens, William F
Language: English Language Series: The Irwin series in MarketingPublisher: Homewood Irwin 1992Edition: 4th edDescription: xxxi,718 pISBN: 025609196XSubject(s): AdvertisingDDC classification: 659.1| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Main Library Main Shelving Area | Main Library Main Shelving Area | Genaral Collection | 659.1 B58 (Browse shelf) | Available | 11464 |
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| 659.1 B24 Advertising and promotion | 659.1 B24 Advertising and promotion | 659.1 B58 Contemporary advertising | 659.1 B58 Contemporary advertising | 659.1 C45 Integrated advertising, promotion, and marketing communications | 659.1 D58 Complete guide to advertising | 659.1 G 16 And now a few words from me |
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