TY  - GEN
AU  - Parmerlee, David
TI  - Auditing markets, products and marketing Plans: AMA marketing toolbox
SN  - 0658001337
U1  - 658.802 
PY  - 2000///
CY  - Illinois
PB  - NTC Business Books
KW  - Marketing
KW  - Marketing Audits
ER  -