Palmer, Adrian <br/><br/>
Principles of Marketing 

 - Oxford  OUP  2000 
 - xx,644 p. 
<br/><br/><label>ISBN: </label>0198775512 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / P14