TY  - GEN
AU  - Belch, George E
AU  - Belch, Michael A
TI  - Advertising and promotion: an integrated marketing communications perspectve
SN  - 0071152075
U1  - 659.1 
PY  - 1998///
CY  - Boston
PB  - McGraw-Hill
KW  - Advertising
KW  - Communication in Marketing
KW  - sales Promotion
N1  - Donation
ER  -