Arens, William F <br/><br/>
Contemporary advertising 

 - 6th ed. 
 - Chicago  Irwin  1996 
 - xxxi, 501 p. 
<br/><br/><label>ISBN: </label>0256182574 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Chicago
<br/><br/><label>Dewey Class. No.: </label>659.1  / A62