Cravens, David W <br/><br/>
Strategic marketing management cases 

 - 6th ed. 
 - Boston  McGraw-Hill  1998 
 - XVI,624 p. 
<br/><br/> Donation 
<br/><br/><label>ISBN: </label>0256261253 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing - Case Studies
<br/><br/><label>Dewey Class. No.: </label>658.802  / C61