TY  - GEN
AU  - Cravens, David W
AU  - Crittenden, Victoria L
AU  - Lamb, Charles W
TI  - Strategic marketing management cases
SN  - 0256261253
U1  - 658.802 
PY  - 1998///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Marketing - Case Studies
N1  - Donation
ER  -