Belch, George E <br/><br/>
Advertising and promotion  an integrated marketing communications perspective 

 - 4th ed. 
 - Boston  McGraw-Hill  1998 
 - xxii,762 p. 
<br/><br/> Donation 
<br/><br/><label>ISBN: </label>0256218994 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising<br/>Communication in Marketing<br/>Sales Promotion
<br/><br/><label>Dewey Class. No.: </label>659.1  / B24