TY  - GEN
AU  - Belch, George E
AU  - Belch, Michael A
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 0256218994
U1  - 659.1 
PY  - 1998///
CY  - Boston
PB  - McGraw-Hill
KW  - Advertising
KW  - Communication in Marketing
KW  - Sales Promotion
N1  - Donation
UR  - https://www.amazon.com/Advertising-Promotion-CD-ROM-McGraw-Hill-Marketing/dp/0073049727/ref=sr_1_1?ie=UTF8&qid=1493013292&sr=8-1&keywords=0256218994#reader_0073049727
ER  -