Cravens, David W <br/><br/>
Strategic marketing management cases 

 - Chicago  IRWIN  1996 
 - xvi,715 p. 
<br/><br/><label>ISBN: </label>0256136890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Case Studies
<br/><br/><label>Dewey Class. No.: </label>658.802  / C61