TY  - GEN
AU  - Cravens, David W
AU  - Crittenden, Victoria L
AU  - Lamb, Charles W
TI  - Strategic marketing management cases
SN  - 0256136890
U1  - 658.802 
PY  - 1996///
CY  - Chicago
PB  - IRWIN
KW  - Marketing - Case Studies
ER  -