TY  - GEN
AU  - Bernhardt, Kenneth L
AU  - Kinnear, Thomas C
TI  - Cases in marketing management
SN  - 0256122466
U1  - 658.8 
PY  - 1994///
CY  - Illinois
PB  - Irwin
KW  - Marketing Management
KW  - Marketing Management - Cases
ER  -