TY  - GEN
AU  - Moore, William L
AU  - Pessemier, Edgar A
TI  - Product planning and management: Designing and delivering value
SN  - 0070430462
U1  - 658.57 
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - New Products - Management
KW  - Production - Research and Development
KW  - Production Management
KW  - Production Planning
ER  -