TY  - GEN
AU  - Drummond, Graeme
AU  - Ensor, John
TI  - Strategic marketing: planning and control
SN  - 0750652365
U1  - 658.403 
PY  - 2001///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Plaining
KW  - Strategic Management
ER  -