Walker, Orville  C <br/><br/>
Marketing strategy  a decision-focused approach 

 - 06th ed. 
 - New Delhi  Tata McGraw-Hill  2003 
 - xviii,365 p. 
<br/><br/><label>ISBN: </label>0070530882 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / M16