TY  - GEN
AU  - Walker, Orville  C
AU  - Jarreche, Jean-Claude
AU  - Mullins, John
AU  - Boyd, Harper W
TI  - Marketing strategy: a decision-focused approach
SN  - 0070530882
U1  - 658.802 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing
KW  - Marketing - Management
ER  -