TY  - GEN
AU  - Hawkins, Del I
AU  - Coney, Kenneth A
AU  - Best, Roger J
TI  - Consumer behavior: building marketing strategy
SN  - 0072536861
U1  - 658.83420973 
PY  - 2004///
CY  - Boston
PB  - McGraw Hill Irwin
KW  - Consumar behavior - United States
KW  - Consumer behavior - United States - Case studies
KW  - Market surveys - United States
UR  - https://www.amazon.com/Consumer-Behavior-Building-Marketing-Mcgraw-Hill/dp/0072536861/ref=sr_1_1?s=books&ie=UTF8&qid=1493092271&sr=1-1&keywords=0072536861#reader_0072536861
ER  -