McCarthy, E Jerome  <br/><br/>
Application in basic marketing clippings from the popular business press 

 - 2004 - 2005 ed. 
 - Boston  McGraw Hill  2005 
 - vii,214 p. 
<br/><br/><label>ISBN: </label>0072864702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Basic Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / P26