McCarthy, E Jerome <br/><br/>
Applications in Basic Marketing   Clippings from the Popular Business Press 

 - New York  McGraw-Hill  2005 
 - vii,214 p. 
<br/><br/><label>ISBN: </label>0072864702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Applications in Basic Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / P26