TY  - GEN
AU  - McCarthy, E Jerome
AU  - Perreault, William D
TI  - Applications in Basic Marketing : Clippings from the Popular Business Press
SN  - 0072864702
U1  - 658.8 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - Applications in Basic Marketing
ER  -